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Word From Chairman

We draw considerable satisfaction that we have achieved quite a lot during these years and that we have successfully sailed through a period of external and internal challenges through these years. Today the business world thrives as a combination of vice, ambition, passion, and of course, money. Not all of it is bad.

All of us have heard the term "ethics," but how many of us actually understand it? Moreover how many of us actively make it a part of our decision making? Ethics is a set of principles of right conduct.

In this context, I would like to present a very appropriate quote by Gandhiji :

"Wealth without work, Pleasure without conscience;
Knowledge without character, Business without Ethics;
Science without Humanity, Religion without Sacrifice and Politics without Principles are deadly Sins."

Key spiritual values embraced in a business context include integrity, honesty, accountability, quality, cooperation, service, intuition, trustworthiness, respect, justice, and service.

Nowadays, People are becoming more aware of the world around them and the profound impacts their decisions have in business, society, the world, and themselves. Reaching a goal involves more than just passion, it needs clarity of mind, confidence in one's self and abilities, rationale of thought, and integrity. Our Jain background is an advantage that we must maximize.

We at Ashiana practices Nishkam Karma which is 'Duty for duty's sake' and as 'Detached Involvement', which is neither negative attitude or indifference; and has today found many advocates in the modern business area where the emphasis has shifted to ethical business practices. Since the central tenet of practicing "Nishkam Karma" is Mindfulness in the present moment.

Last couple of years has experienced an unprecedented economic turmoil worldwide. In terms of the developed economies, steel industry is not recession proof, but is insulated to some extent than other industries.

In FY 2013-14, the global economy showed signs of recovery with growth in demand from the developed countries in the second half of the year.

Being a core sector, steel industry reflects the overall economic growth of an economy in the long term. Also, steel demand, being derived from other sectors like automobiles, consumer durables and infrastructure, its fortune is dependent on the growth of these user industries.

At Ashiana, value is delivered through a consistent focus on quality in business, and while delievering value to our stakeholders we do not lose focus of the need to give back to the society also.

As we prepare for the future, I strongly believe that the challenges will help us stay agile and proactive. I assure that our co-operation will help us to scale new heights and eventually serving the society in a better way.